M25 Creative

Insights

Short reads for busy owners.

Plain-English notes on video, photos, websites and local search.

Articles

Laptop showing a map search results page on a desk next to blueprints

Aug 11, 2026 · 7 min read

A Home Service Business's Guide to Local SEO

Most local SEO advice is written for e-commerce. Here's what actually matters when your customers are searching for someone to show up at their house.

Video camera on a tripod filming a contractor at work on a job site

Jul 22, 2026 · 5 min read

Why Job-Site Video Converts Better Than Stock Footage

Polished stock footage of generic contractors doesn't build trust. Real footage of your actual crew on an actual job does — here's why.

Contractor reviewing a website mockup on a laptop at a job site

Jun 30, 2026 · 6 min read

Five Reasons Your Website Isn't Generating Leads

Getting traffic but not calls? These are the most common, and most fixable, reasons a home service website underperforms.

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